Getting more of your website visitors to self-register for your email newsletter is a pain-point for many business websites.  One easy solution you may want to try is to use a “popup” inviting visitors to sign up for you newsletter.  Of course, you shouldn’t overdo it and irritate your users, but you should probably at least test this more aggressive tactic.

I really like the idea of a dynamic popup type call-to-action over a static “email signup” area taking up prime real estate on the website. PadiAct also offers pretty cool segmentation and targeting cirtieria like referrer, # page visited, certain pages visited, geography, etc.

It looks like they will be adding some new features soon too that would be great… we would like to see multiple campaigns that go beyond Email… for instance, maybe ask someone along the way to Fan me in Facebook (or “like”… whatever), sign up for my RSS feed or accept a special offer.

PadiAct is $25 for small business size use and offers a free 30 day trial.