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Friday, April 29, 2011

Why Alexa Ranking Sucks!!

Why I do not care much about Alexa rankings
The very thought of installing a spy in my machine to track my behavior is repelling enough for me. And a system that depends upon such spies can never be trustworthy, because there are millions out there, who thinks like me, and who would never allow any intrusion in their privacy zone. And how come you ignore the
Why Alexa Ranking Sucks!!
behavior of such a huge community! Its more like the opinion polls conducted by various news channels before the elections here in India, and predictably every time they come out with a bizarre forecast, that ultimately never happens. This “type” can only work, if the samples taken to measure the effect are diverse enough and really big in volumes. In most of the cases this never happens and we get a faulty and biased result. I hate this man! How come you put on such a fucked up score sheet to calibrate ones quality?
Toolbar dependency
Alexa, solely depends upon the data fetched by its toolbars, installed in the machines of the users across the world. So, that means, if you have never heard of Alexa, and don’t have its toolbar installed in your browser, you are not qualified to cast your vote for a site. Fuck man!
A simple strolling will give you an idea, that all the technology related sites, tech blogs, web services sites, social networking sites and all are ranking really high in terms of Alexa. Reason is simple, Its young and tech savvy people, who install this toolbar the most in their browsers. So its easier for the tech and new age sites to get higher Alexa ranks, compared to others. 
Feeble consideration of linkings
Though the speculation is there, but still no one can say with conviction, that Alexa considers, links while ranking a site. Even if they do it, I’m more than sure that the contribution is really feeble and amateurish, compared to that of Google. 
Great presentation..thats it!
One thing that alexa does very well, is the way they represent their data. It makes people think that its really awesome and very analytical, which is not true. The presentation is great, but the data are not. It simply lacks the volume that is required for an authentic survey. So guys, beware, please do not come to a conclusion based on those incomplete data, better make a survey yourself or you can use a pretty cool tool named “Google”.

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